Timberland— D11 Outdoors Live Session FT. Sunset Rollercoaster

    • PR & EVENT, PRODUCTION

配合雙11季節,與 @timberland_taiwan 策劃邀請該年金曲獎最佳樂團落日飛車,演出歷來首次的戶外Live Session,並串聯 @line Taiwan ,加入Timberland品牌官方line即可線上索票觀看,在銷售操作中打造品牌力,並展現透過戶外元素,結合藝術文化的創新取向。

執行產出為策略與行銷統籌、公關操作、Live Session線上影像內容、藝人平面與動態形象拍攝。

For the November 11 festival, we worked with @timberland_taiwan to invite Sunset Rollercoaster, Best Musical Group of Golden Melody Awards for the year, to perform their first-ever Live Session outdoors. Through an association with @line Taiwan, users who added Timberland’s official Line account to their friends list were able to obtain tickets to the performance online. The campaign not only strengthened the client’s image as an outdoor brand, but also made creative linkage to arts and culture.

Deliverables of the campaign included: strategy, marketing plan, PR engagement, Live Session broadcast, and production of still images and videos for the artist.

#timberland #WILDERlab
#WeAreWILDER , let’s get wilder.

CREW

客戶 Client|Timberland
藝人 Artist| 落日飛車 Sunset Rollercoaster
創意 & 統籌企劃 Creative & Coordination| 山型者 Wilder
製作公司 Production House| 眉角映像
導演 Director|邱宣民
攝影 D.O.P.|萬又銘 張岳群 翁悅
攝大助 1st A.C.|林晧煒 李威槿 潘顗仁
軌道 Dolly Grip|涂健旭 王朝祥
空拍機攝影 Drone Photography|翁靖忠
執行製片 Line Producer|蘇雍傑 張岳群
製片助理 Production Assistant|陳鈺中 巫書維 陳其安
剪接 Editor |蘇雍傑
調色 Colorist|翁靖忠
平面攝影 Photography|連思博
平面執行製作 Photo Production|Lukas Wang 謝宛恬

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