配合雙11季節,與 @timberland_taiwan 策劃邀請該年金曲獎最佳樂團落日飛車,演出歷來首次的戶外Live Session,並串聯 @line Taiwan ,加入Timberland品牌官方line即可線上索票觀看,在銷售操作中打造品牌力,並展現透過戶外元素,結合藝術文化的創新取向。
執行產出為策略與行銷統籌、公關操作、Live Session線上影像內容、藝人平面與動態形象拍攝。
For the November 11 festival, we worked with @timberland_taiwan to invite Sunset Rollercoaster, Best Musical Group of Golden Melody Awards for the year, to perform their first-ever Live Session outdoors. Through an association with @line Taiwan, users who added Timberland’s official Line account to their friends list were able to obtain tickets to the performance online. The campaign not only strengthened the client’s image as an outdoor brand, but also made creative linkage to arts and culture.
Deliverables of the campaign included: strategy, marketing plan, PR engagement, Live Session broadcast, and production of still images and videos for the artist.