由WILDER策劃建立之活動IP，為台灣首次結合戶外探索與音樂活動之野營祭，為渴望走出城市的野遊者們找到生活逃逸的出口，並結合都市文化，導入各式工作坊，整合超過20個項目，為野遊者打開體驗可能，本地一期一會的山系盛典。
A campaign IP created by WILDER for Taiwan’s first-ever camp fest that combines outdoor exploration with musical activities. It is marketed as an opportunity to escape from mundane life for outdoor enthusiasts living in the city. The campaign incorporates urban cultures and various workshops to offer more than 20 different activities aimed at broadening the experience of natural lovers. The campaign has since grown to become one of the most anticipated events for mountaineers.
