規劃執行 @timberland_taiwan x 舊鞋救命 CSR計畫，於用戶募集未著用之舊鞋，由品牌店舖進行回收，並捐贈一只海運貨櫃，由志工彩繪完成運至肯亞，鞋履由舊鞋救命單位分發於非洲各地待援住民，貨櫃並留於肯亞當地，作為偏鄉孩童課堂教室使用，延續Timberland [ Nature Needs Heroes ] 之品牌主張。
執行產出為實體活動執行、公關操作、平面動態形象拍攝。
For @timberland_taiwan ‘s CSR program titled Save Shoes, Save Lives, we organized a collection of old shoes from users through customer’s retail branches. The old shoes were packed inside a container specially painted by volunteers, and shipped to Kenya where the organizer distributed them to the people in need. The painted container remained in Kenya and is being used as a classroom for children living in remote area. The entire campaign conformed with Timberland’s brand massage that [Nature Needs Heroes].
Deliverables of the campaign included: execution of offline events, PR engagement, and production of still images and videos.
