延續 @timberland_taiwan Earth Keeper品牌主張,於本地邀請多位Earth Keeper代表,為品牌最新形象揭幕,活動並串聯健行、戶外工作坊,作為媒體戶外體驗日。
執行產出為活動規劃執行、公關操作、平面動態形象拍攝。
In support of @timberland_taiwan ‘s Earth Keeper image, we invited several local Earth Keepers to unveil the brand’s latest image campaign. The campaign also featured a Field Day event where the media was invited to a succession of hikes and outdoor workshops.
Deliverables of the campaign included: campaign planning and execution, PR engagement, and production of still images and videos.