結合 @timberland_taiwan 旗下經典BOAT SHOES，規劃本地城市代表之街角漫遊企劃，並呈現BOAT SHOES橫跨世代之經典CITY特質。
執行產出為整體策略與行銷統籌、公關操作、社群宣傳、平面動態形象拍攝。
For @timberland_taiwan ‘s classic BOAT SHOES, we introduced a marketing theme that took viewers through iconic parts of local cities, and presented BOAT SHOES as the single element that connects generations across cities.
Deliverables of the campaign included: strategy, marketing plan, PR engagement, social network marketing, and production of still images and videos
