配合 @thenorthface_tw Urban Exploration Kazuki亞太上市宣傳,邀請該年金曲最佳新人OZI為品牌打造 [ W.I.L.D ] 聯名歌曲與MV,呈現都市音樂人走往山巔的生活樣貌,OZI並連同設計師Kazuki出席台北發表會,於現場為首發作品揭幕演出。
執行產出為公關操作、社群宣傳、實體活動執行、平面形象拍攝。
In support of @thenorthface_tw ‘s launch of Urban Exploration Kazuki in Asia Pacific, we invited OZI, Best New Artist of Golden Melody Awards, to compose a song and MV titled [W.I.L.D] specifically for the brand. The MV portrays an urban musician’s journey to the summit, and was released during a premiere screening session in Taipei where OZI and designer Kazuki were both present.
Deliverables of the campaign included: PR engagement, social network marketing, execution of offline events, and still images.