配合 @merrelltaiwan 鞋款發布，規劃「Choprock Gameday」，於新山夢湖整合登山健行、SUP水上運動等互動項目，結合產品體驗並串聯社群擴散，傳達產品性格。
執行產出為策略與行銷統籌、公關操作、活動執行、現場紀錄。
To launch the brand new @merrelltaiwan footwear, we developed an outdoor product experience event “Choprock Gameday”, coordinating hiking, SUP, and various interaction to deliver product experiences and local community engagements.
Deliverables of the campaign included: strategy, marketing plan, PR engagement, event execution and documentaries.
