由WILDER LAND IP出發，連結 @bmwtaiwan Touring系列的山系野遊性格，拍攝城市人展開旅程，駕駛Touring車款的悸動與喜悅，並於BMW Touring車主日，規劃策展WILDER LAND部落，展示山系品味與體驗輸出。
執行產出為實體活動執行、動態形象拍攝。
Drawing inspirations from the WILDER LAND IP, we presented the performance of @bmwtaiwan ‘s Touring series in mountain areas by capturing the excitement and joy of driving the Touring series in wild nature. On the BMW Touring Owners’ Day, we planned a WILDER LAND exhibition to showcase and taste and experiences of mountain lovers.
Deliverables of the campaign included: execution of offline events and production of videos.
