WILDER初次為國家單位統籌企劃的作品。林業鐵路最能代表阿里山，擁有百年歷史，也是世界少有，從海拔0一路攀升至2000多米的高山鐵路。為傳達身體對自然的感知，WILDER由鐵道移動體驗開始，以五感再生為主軸，連結都市與戶外，帶領文化創作者們走入阿里山，向自然採集，從心感、聽覺、視覺、嗅覺、味覺、觸覺切入，為阿里山品牌再造，創作者亦於旅程後延伸各自的體驗收穫，輸出專屬作品，於疫情期間，封包帶回給都市的WILDER感受。
執行產出為整體策略與行銷統籌、公關操作、社群宣傳、觀光行程規劃執行、動態與平面形象拍攝。
This was WILDER’s first turnkey assignment for a government agency. Forest railway is the feature that Alishan is best known for. Beside its hundred-year-old history, it is also one of the world’s few alpine railways that escalates from 0 to more than 2000 meters above sea level. In an attempt to promote sensory connection with nature, WILDER advocated using railway as the starting point, bringing cultural creators from cities into Alishan, where they can connect with nature through the mind, hearing, vision, scent, taste, and touch. For the rebranding of Alishan as a tourist destination, creators were asked to produce contents on their journey and share experience with urban residents during the COVID-19 pandemic.
Deliverables of the campaign included: strategy, marketing plan, PR engagement, social network marketing, planning and execution of tour itinerary, and production of still images and videos.
